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Published Stories - Business

Chicks too cross the red sea, no miracles

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Or, if there is any miracle it is photoshop. The chicks are doing Moses with the help of Hawaiian Tropic which claims to provide users with extreme waterproof. By the way, nice backyards.

Oh…Sorry let us comeback to the ads. OK, it conveys the..

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Created by kritika 2 weeks 6 hours ago – Made popular 2 weeks 4 hours ago
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Why waste energy?

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Back to the old question. What is the primary aim of advertising? Undoubtedly, it is to sell products and services and enhance the brand image. But, when we see some campaigns we wonder whether they have any intention to carry on with this primary...

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Created by Jignesh Kyada 2 weeks 6 hours ago – Made popular 2 weeks 4 hours ago
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Pix to make a 'blockbuster change'

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Pix has reportedly decided to include more blockbuster movies like The Hurt locker to attract more viewers from India. With its selection of classic movies, the channel had marked a distinctive presence among the English movie channels in India....

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Created by thaker hema 5 days 21 hours ago – Made popular 5 days 19 hours ago
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Creativity in Harvey Nichols' campaigns

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Most of the time, Harvey Nichols’ campaigns are religiously devoted to admirably extraordinary creativity. Such creativity, comparing the advertising initiatives by other such brands, is unsurprisingly rare.

When Harvey Nichols’ comes up...

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Created by Shiv Shankar Kumar 2 weeks 6 hours ago – Made popular 2 weeks 4 hours ago
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Lady liberty, spoiled by reading

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Well, sad news. The statue of liberty is now just reading books; she is no longer a dynamic statue of liberty which has been a symbol of freedom since 1886. She is now reading a book, obvious of the surroundings. She even forgets to raise the...

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Created by saravana kumar 2 weeks 6 hours ago – Made popular 2 weeks 4 hours ago
Posted in: Business  

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Trade in focus as Russia's Medvedev visits Obama

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Medvedev, who started his U.S. visit with a tour of Silicon Valley high-technology companies, will hold talks with Obama and then meet U.S. business leaders to pitch Russia as a swiftly expanding economy where investors are welcome.

Medvedev’s visit...

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Created by sumedh sthul 4 days 23 hours ago – Made popular 4 days 22 hours ago
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Finland slips back into recession

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FINLAND’S economy has fallen back into recession during the first three months of this year despite a recovery in its export trade.

During the January to March quarter its economy contracted by a seasonally-adjusted 0.4%, after a decline of 0.2% in...

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Created by bhumi mehta 3 weeks 6 days ago – Made popular 3 weeks 5 days ago
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Try brain teasers when you go for a ‘P’

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Want to make your time more interesting while you are pay heed to the call of the nature? Have you ever felt it an inescapably boring thing to spend your time at the toilet? Then what about trying some brain teasers and spend the time in a more...

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Created by rajesh kumawat 2 days 20 hours ago – Made popular 2 days 19 hours ago
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A twisted campaign from Israel, which goes for male pregnancy test

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Well, literally. Twisted, the advertising agency in Israel, adopted a new advertising approach to attract women to The Clalit HMO before first pregnancy. But, instead of directly targeting women, they targeted men with a male pregnancy test!...

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Created by raj.kumawat 1 week 6 days ago – Made popular 1 week 6 days ago
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Dove: Magic mirror

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Advertising invades everywhere. This ambient advertising effort designed by Ogilvy&Mather, Frankfurt for Dove is just another example. It aims to tell women that- after a hot shower your skin will love Dove Body Milk.

To promote Dove Body Milk,...

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Created by uma jain 1 day 18 hours ago – Made popular 1 day 17 hours ago
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Clever wordplay

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This is simple, and handsome. Appropriate wordplay to bring home the message. No images. Copy-oriented, but not really copy-centric.
This campaign for XXXLutz, developed by Demner, Merlicek & Bergmann, says- Better ask for the free assembly service.

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Created by rashad ahmed 1 day 18 hours ago – Made popular 1 day 18 hours ago
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Death to the Death Penalty

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Life is precious. But when it comes to the matter of death penalty, sometimes it is considered by some people that some lives needed to be taken forever, as a punishment for the heinous crimes committed by them. But, will this practice of executing..

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Created by saravana kumar 3 weeks 5 days ago – Made popular 3 weeks 5 days ago
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So, it’s really 2012? Anyway, use a condom

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So, it’s really 2012? Anyway, use a condom

Oh, this time it really brings home an acute hedonistic point of view! If you know that tomorrow is the end of the day, would you care to use a condom? That will be just a terrible waste of precious time..

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Created by Rahul Alexander 5 hours 4 min ago – Made popular 4 hours 21 min ago
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Please don’t slaughter the taste of creativity

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Creativity can be tasty or disgusting. It can be silly or sensible. This ad for Blender, which is a concept store in Istanbul, has a tinge of creativity. But it is peppered with repulsive eeriness.

As the ad says, Blender is similar to Colette..

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Created by dr mukesh sharma 2 days 20 hours ago – Made popular 2 days 19 hours ago
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Death in the limelight

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Phil Harris (center) with his sons (Image: NY Times)

If life is such a reality show where millions of viewers prompt you to move on and rock, wouldn’t it be nice? If life is a reality show where every mistake is frowned upon, and your daily...

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Created by minaz shaikh 4 days 23 hours ago – Made popular 4 days 22 hours ago
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If Argentina wins, Maradona is not the only one who goes naked

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Will Argentina win the world cup? Can we see him run naked through the roads of Buenos Aires? Oh, Diego Maradona…You are not alone. A giant brand is also with you. Its Pepsi. No, no, its not the CEO, it’s the bottles.

Pepsi has announced...

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Created by Deepak Gund 1 week 5 days ago – Made popular 1 week 5 days ago
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The GM dilemma is over! Long live Chevy!

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We have wondered what prompted General Motors to send an internal message asking employees to avoid using the word Chevy (What’s wrong with ‘Ridin’ in My Chevy.’?). The reason behind that suggestion was, as per their communication, to...

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Created by Amit Agarwal 1 week 5 days ago – Made popular 1 week 5 days ago
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'Costly’ advertising effort

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A golden billboard. Yes, literally. And a diamond billboard. That’s also true. They were created not for a jewelry shop, but to promote a science exhibition. This ‘rich’ effort has been done by Rethink, Vancouver.

This billboard wrapped in.

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Created by vivekananda dm ... 3 weeks 6 days ago – Made popular 3 weeks 6 days ago
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A ‘Goliath’ advertising effort by David and Goliath

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A Goliath advertising effort formulated by David&Goliath, USA for the new King Kong 3-D attraction, which opens at the theme park. Supposed to create wonder and awe among the onlookers, but naturally with a risk of short shelf life. But it is worth...

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Created by pallavi nr 3 weeks 6 days ago – Made popular 3 weeks 6 days ago
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Shangri-La Hotels and resorts: different, entertaining ad effort

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Well, it won’t be a nice idea to sleep with a wolf or a giant swan or a group of dolphins. But that is what Shangri-La Hotels and resorts features through their advertising campaign, though symbolically.

The campaign, developed by Ogilvy &...

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Created by ABHISHEK ADHIKARI 3 weeks 6 days ago – Made popular 3 weeks 6 days ago
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